The app map of Britain

At the last count, there were two million apps available to download from the App Storei and 2.2 million on Android. Impressive, right? Well, not when you consider that around 60%ii have never been downloaded – RAM, after all, is a precious thing.

We wanted to know which apps you deem worthy of your screen space. So, using a database of over 300 app preferences, we’ve shortlisted the nation’s most used apps of 2016 and uncovered the apps that make us unique in our App Map of Britain.

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The top 40 apps in the UK

With our Tweeting finger on the people’s pulse, we’ve shortlisted the UK’s most tapped apps. Unless you’ve been stuck in the basement since 2008, you'll be at least somewhat familiar with the following apps. But if you really are a digital recluse, here’s what the nation used most last year.

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View all 40

The apps of Great Britain

No matter who you are, we suspect your apps of choice are fairly similar to the nation’s top 40. After all, no one can fight the tide of Facebook or resist a tinker on Twitter. So, to unmask your individual preferences, we mapped out which apps your demographic uses more than anyone else.

Using the buttons, you can filter by age, sex and salary to see which apps different groups of people use more than any other. Try it out and see – even the oddest apps have a fan somewhere.



  1. Royal Bank of Scotland
  2. The National Lottery
  3. Ryanair Cheap Flights


  1. Royal Bank of Scotland
  2. The National Lottery
  3. Ryanair Cheap Flights


  1. Royal Bank of Scotland
  2. The National Lottery
  3. Ryanair Cheap Flights


  1. Royal Bank of Scotland
  2. The National Lottery
  3. Ryanair Cheap Flights


  1. Royal Bank of Scotland
  2. The National Lottery
  3. Ryanair Cheap Flights


  1. Royal Bank of Scotland
  2. The National Lottery
  3. Ryanair Cheap Flights


  1. Royal Bank of Scotland
  2. The National Lottery
  3. Ryanair Cheap Flights
UK Map

The gender divide

Peer past the most popular apps, and you’ll find that men and women are easily distinguishable by their downloads. Looking at the apps with the greatest male and female share, we’ve pulled the results to bring you the apps that set us apart. Prepare to be typecast.

Women choose...

women choose
  1. timehop Timehop Brings you the best memories from social media
  2. Superdrug Superdrug
  3. Wish Wish Shopping for trends with flashy discounts
  4. Goodreads Goodreads
  5. Etsy Etsy

With three shopping-based apps in their top five, the women of Great Britain are hardly challenging the stereotype. They’re also the bigger diet and fitness fans, with women making up 73% of Calorie Counter’s users and 58% of Fitbit’s.

Men opt for...

men choose
  1. Wifi Analyzer Wifi Analyzer
  2. LastPass Premium LastPass Premium Remembers all your passwords
  3. FastConnect FastConnect
  4. Flightradar24 Pro Flightradar24 Pro The plane-tracking app
  5. Steam Steam Gaming app with in-game voice chat

It turns out what’s important to men is optimising their network and password security. But outside of the top five, men become more easily identifiable, with two Sky Sports apps, and Soccer Saturday Super 6, all in their top 30. That’s alongside the Autotrader and PetrolPrices apps, too.

What app-eals to your age group?

It seems a little unfair that our app choices should expose our age but when it comes to your downloads, there’s nowhere to hide. So which ones are most revealing?


Britain’s younger generations have put their stamp on all the hippest apps. This age group are the biggest fans of BuzzFeed, Snapchat and Spotify, as well as Uber, Instagram and Tinder.



Playstation’s official app has no bigger fans than 25-34 year olds, with 50% of users in this age group. When gaming gets too much, Lifelog is the next on the list, tracking exercise, diet and sleep. While twenty- and thirty-somethings may have the highest share of all the diet and fitness apps tested, they’re also the biggest fans of the Burger King and Subway apps.



This age group is the prime audience for Kodi (the free streaming app), X Factor UK and Reflected Life. BBC CBeebies Playtime is also a popular app, which we can only hope is for the youngsters in the family.



App use among people in their late 40s and early 50s is all about gaming. More people in this age group use FreeCell Solitaire than anyone else, with Farm Heroes Super Saga and two versions of Candy Crush in their top 30, too.


Over 55s

Unfortunately, you won’t find the over-fifties snapchatting just yet. Kobo (the e-book app), cake-related puzzle game Cookie jam, Marks & Spencer and the National Trust are the apps used more by over 55s than any other age group.

Over 55s

Money can’t buy app-iness!

High rollers

high rollers

For those earning the big bucks the app of choice is µTorrent, the content downloading app. It has more fans on £100k than any other income bracket. But, proving that no salary band can resist a sandwich, high earners make up a 16% share of Subway Subcard app users. And they aren’t shy about making a saving either, with 16% of ASDA app fans being on £100k+.

Lower earners

Lower earners

At the other end of the scale, those on the lowest incomes – earning less than £5k – are by far the biggest salary band to use social book review app, Goodreads, making up 43% of users. They’re also the biggest salary group to use Peak, the brain training app, with 40% of users on this wage. Lower earners also make up the biggest users of Tumblr and Buzzfeed.

Farm Heroes Super Saga

However, a mutual love of Farm Heroes Super Saga unites high and low-earners. They’re the biggest demographics to use this app, while average earners show little interest in it.

The nation’s app-etites


Distracting commuters nationwide, gaming apps have Brits truly hooked. Pokémon Go has the single biggest gaming crowd in the country, with 15% of Brits using the app. Candy Crush comes in at number two, with 9% of Brits playing it on their phones.

But where men and women differ most is in their love of animal-based games. Angry Birds, with its all-out war on egg-robbing pigs, is vastly more popular with men than women. Pet Rescue Saga on the other hand, where gamers solve puzzles to free furry animals, is by far a favourite of women, with a 78% share of the game’s fans, compared to 22% of men.


Fast foodies

Forget your pride and your so-called “principles”, none of us are above a fast food app. Our grub of choice however, is a matter of regional preference.

Northerners prefer Greggs

More than a quarter of Greggs Rewards users come from the North, although Londoners aren’t far behind. Most fans of the app are on less than £5k a year and are twice as likely to be men.

Southerners stick to KFC

Southern England is home to the Colonel’s biggest fans, with a massive 44% of the KFC club app’s users living there, 70% of which are men.

The East is keen on Mama’s cooking

30% of Frankie and Benny’s ‘fans’ live in the east of the country, and over half of them are in their mid-thirties and forties.

Tapping for takeaway

Setting aside the utter shame of having the digital equivalent of fast food delivery on speed dial, it’s time to settle the debate of Britain’s top takeaway. It’s hungryhouse vs Just Eat.

While over three times as many people used Just Eat(10%) last year compared to hungryhouse(3%), the nation is still divided. It turns out hungryhouse rules the North, with more fans there than any other region, whereas Just Eat is more popular with Southerners than anyone else in the country.


Coffee lovers

If you want to meet a coffee lover, look no further. Using the two coffee apps to make the shortlist – Starbucks and Costa – we pinpointed which people are fuelling the caffeine craze.

The Starbucks sipper

Meet the Starbucks sipper, he’s male, from the south of England and a relative youngster, usually aged between 18- and 24-years-old. Hard luck if you’re after a high roller, fans of the Starbucks app usually earn less than £5k.

The Costa connoisseur

If you belong to the other coffee camp, the Costa connoisseur is the girl for you. Aged 35 to 44, this Costa app user hails from the North and usually earns between £15k and £20k.


Soul searchers

A quarter of Brits use dating apps, and while there may be a million on Happn, straight talking Tinder is the most popular dating app in the UK. However, twice as many men use Tinder, with a third of users hailing from the South. Approaching half of all Tinder fans are aged 18-24 too, and a fifth earn £10 - £15k.

soul searchers