What is conversational commerce?

The future of the text message is still unwritten...
by
What is conversational commerce?

Changing the way we use our smartphones

It’s estimated that smartphone users focus most of their time on just five apps – those being communication-based things like WhatsApp and Facebook Messenger. But imagine if, when using these apps, you didn’t need to go elsewhere to check your bank account, order a cab or get a pizza delivered – it was all right there.

This is what’s being called conversational commerce, which experts say will be big this year. This would give us a more streamlined smartphone experience, and could change the way we use our favourite apps forever.

What is conversational commerce?

Standalone apps, like your banking app, will be worked into the likes of Facebook Messenger, which has already started testing the option to hail an Uber by simply typing an address into your conversation.

China is putting this kind of technology to work with messaging app, WeChat. Users are able to order food, check their bank accounts and even take advantage of flash sales.

Google, on the other hand, has Now on Tap - which comes as part of its latest operating system, Android Marshmallow. It lets you find out more information about the page you’re on by simply holding down the home button. By scanning a page, like a YouTube film trailer for example, you’ll be met by the likes of local showing times and cast information.

What’s in the pipeline?

Google is also testing a new service, according The Wall Street Journal, which will let you search Google within other apps, using chatbots.

UPDATE: Facebook has announced a beta version of its Messenger Platform at its F8 conference, heavily relying on the usage of chatbots. This new technology will allow users to share their location with friends, follow directions, order taxis, book hotels and video call... this list goes on. To find out more, check out the video below.

If you’ve got anything to add to this article, drop us a comment below.

What are your thoughts? Join the conversation here…

comments powered by Disqus
We've got seven secret tips about Facebook Messenger to help you get the most from the chat service
Following Microsoft's AI chatbot, Tay, which failed to impress Twitter users, Facebook has announced
What's it like to live with a mobile phone released in 1996 for a week? Do we take our smartphones f

10 September, 2019
Want to buy an iPhone 11, iPhone 11 Pro or an iPhone 11 Pro? Find out the specs and...
19 August, 2019
We check out the Samsung Galaxy Note10 and Note10+, a power-packed smartphone with...
19 August, 2019
We check out the Samsung Galaxy Note10 and Note10+, a power-packed smartphone with...
8 August, 2019
Samsung has officially launched the new Note 10 at their Galaxy Unpacked event in...
30 July, 2019
If your phone isn't automatically downloading the APN settings from your network,...

10 September, 2019
Want to buy an iPhone 11, iPhone 11 Pro or an iPhone 11 Pro? Find out the specs and...
29 August, 2019
The next Apple smartphone is on its way. There are lots of rumours circulating, so...
8 August, 2019
Samsung has officially launched the new Note 10 at their Galaxy Unpacked event in...
9 July, 2019
Vodafone has rolled out 5G coverage across the UK, rumours abound from Sony and Google....
27 June, 2019
See the latest news and events in mobile tech, including Facebook's new crypto wallets...
14 June, 2019
Google’s Pixel 4 leaks and one new craze: Pokémon Sleep. We’ve got the latest mobile...
6 June, 2019
Get the Lowdown on all the big news this week, with the latest exciting announcements...
14 May, 2019
For some of the best stories from Google’s I/O 2019 event plus some other exciting...
7 May, 2019
Apple’s first game in over ten years revamps an old-school classic, retweets get...
1 May, 2019
Get a roundup of the top mobile news from the last week. From the latest iOS 12.3...
23 April, 2019
From a Fortnite mashup with Marvel to some timely password advice, here’s a roundup...
16 April, 2019
Facebook plans to fold Messenger back into the main app, plus Skype will start screensharing...