App review: IF

IF is the app formerly known as If This Then That. IF is an app designed to make the internet work for you; here's what we thought.
App review: IF

IF is an app that makes the internet work for you. By using preprogramed rules within the app, you can get your phone to automatically do stuff that you would otherwise have to do manually. It links different functions in the phone together, to ultimately make your life easier.


iOS, Android (optimised for Android Wear), Windows Phone

UPDATE: Just so there’s no confusion amongst the ranks, IF was formally known as IFTTT (If This Then That) and it’s still the same app. Our best guess is that the developers finally came to their senses and realised ‘IFTTT’ was a ridiculous name. Anyway, swiftly moving on…


There are probably things that we all do every day on our smartphones that we could call a routine. They may be fairly mundane things, but all the same, you do them on a daily basis. That might be turning your phone to silent when you get to work, or backing up your photos to the cloud. IF does all that for you.

These processes are called recipes, and you can either use the ones that are already on the app, or you can make your own and then release them upon the world.

After you’ve selected a recipe to work with your phone, and given access to whichever apps its needs to use, you just have to sit back and let IF work its magic. And, if it’s not doing exactly what you wanted, you can switch it off and look for a new one.


The home page, where all your recipes are kept, is clean and not muddied with too much stuff. From there you can tap the mixing bowl in the top right hand corner, and then the addition symbol, and search for more things to simplify your smartphone life.

This takes you to the collections page, which is categorised into different recipes. The bright artwork here is a big change from the minimalist front page, but it works well to navigate you towards whatever it is you’re looking for.
Here are a couple of our favourites recipes:

  • If I update my Facebook profile, update my Twitter profile, too.
  • If I star an email, send me a reminder to read it later.
  • Automatically enable Wi-Fi when I get home/to the office.
  • Set NASA’s picture of the day as my wallpaper.


We get the fact that the app is supposed to embody simplicity, but sometimes a little bit more information would be good. Some recipes have a very brief description attached, whereas others offer no more information that their title. Sometimes it’s pretty self-explanatory, however other times, not so much.


When we first started using IF we found it was actually quite difficult to get out of the habit of addressing the usual mundane things. Once you fully let IF take over, it’s as if there’s a personal assistant taking care of the maintenance of your phone for you, giving you more freedom to do other stuff.

Got any questions about IF? Drop us a comment below.

What are your thoughts? Join the conversation here…

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