Sony at IFA 2016

Everything you need to know about Sony at IFA 2016...
Sony at IFA 2016

The latest news from Sony

Sony’s press conference at IFA 2016 has just come to a close, hosted by president and CEO, Kazuo "Kaz" Hirai. This is everything you need to know about the Japanese company’s new gadgets, live from Berlin…

Sony Xperia XZ

The biggest news from the Sony conference is undoubtedly the brand new flagship smartphone, the Xperia XZ. The new mobile’s display has been boosted back up to 5.2-inches, after the Xperia X fell down to 5-inches, and it’s still at brilliant Full HD resolution.

The new curved design looks and feels great, wrapping right round either side of the phone, creating a comfortable handheld experience.

The 23MP camera is back, and now better than ever. The new ‘triple image sensing’ technology is deigned to eliminate blur, bring more light into the lens, and capture more colour. And if that’s not enough, round the front there’s a wide-angle 13MP sensor – perfect for all your selfie and video-calling needs.

The fingerprint sensor is still in place, embedded into the home button on the side of the handset, and there’s now USB Type-C connectivity.

Sony Xperia X Compact

We’ve also seen the unvieling of Sony’s latest miniature mobile, the X Compact. Although it shares a name with the previous flagship, it follows the same curved design as the brand new XZ we mentioned above.

Its top features include a 4.6-inch HD display, 23MP camera, 5MP front-facing lens, and USB Type-C connectivity. We’ll be producing dedicated articles for both new Sony smartphones shortly, so make sure you keep it with The Lowdown.

Sony joins the VR race

Hirai was very pleased to announce that the long-awaited PlayStation VR headset will be available next month. He claims pre-orders are stacking up, and that Sony is determined to satisfy the global demand. He also promises “limitless gaming opportunities”, in association with PlayStation 4.

EDF U e-ink smartwatch

In the wearable world, Sony has a new e-ink smartwatch, featuring a circular display. The e-ink technology continues round the strap, letting you customise more of your smartwatch than ever.

The future of Sony

Today, Sony teased the future release of an AI robot, which will exist to help out around the home. Information is thin on the ground at the moment, but with the CEO’s nod, it’s certainly something we should be looking forward in the coming years.

Got anything to add? Join the conversation by commenting in the section below, and we’ll get right back to you.

What are your thoughts? Join the conversation here…

comments powered by Disqus
We're at IFA 2016 in Berlin. This is everything you can expect to see from Europe's biggest tech con
Meet the Sony Xperia Z5, featuring a 23MP camera, fingerprint sensor, quick-charging and totally wat
We're at IFA 2016 in Berlin, checking out which new gadgets are going to be top of the Christmas lis

11 January, 2019
From bendy phones to 5G networks, here’s our roundup of the biggest smartphone announcements...
22 November, 2018
Our biggest Black Tag event ever is now heading into Black Friday, where you can...
8 November, 2018
After years of rumours, Samsung has unveiled its first ever mobile phone at a conference...
29 October, 2018
OnePlus has unveiled its latest amazing new phone. Say hello to the OnePlus 6T. It's...
11 October, 2018
Samsung has just unveiled the world's first quad camera phone. It has an incredible...
10 October, 2018
Samsung has been showing off its new Galaxy range at an event in London. Here's a...
9 October, 2018
Google has officially launched its new Google Pixel 3 and Pixel 3 XL smartphones....
5 October, 2018
Nokia has just unveiled its latest smartphone - the Nokia 7.1. It's a great looking...
21 September, 2018
Bill capping is here to take away those nasty surprises, and in this article, we’ll...
12 September, 2018
The waiting is finally over, and Apple’s latest smartphones – the iPhone XS, iPhone...
3 September, 2018
We’ve always been taught to judge a camera phone by how many megapixels it has. But...
30 August, 2018
Honor has finally launched the Honor Play smartphone in Europe. It's a powerful phone...