What is Facebook Live?

The top and bottom of Facebook Live and how it works...
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What is Facebook Live?

Broadcast live to your friends and followers

Facebook Live, for those of you who haven’t already stumbled across it, allows you to watch and broadcast live video directly on Facebook. Anyone with a page or profile can do it, and the Periscope rival (from Twitter) is quickly gaining popularity. So, if you’re gearing up for your first live broadcast, here’s everything you need to know…

More than just a live stream

When you’re broadcasting, you can interact with your audience. Next to the on-screen red button, which lets you know you’re live, you’ll be able to see how many people are watching. Your watchers can post comments and likes, and you can talk back to them.

Notification alerts

You never know when people are going to be online, and that’s why your followers will get an instant notification when you go live. And if they do miss the beginning, your video will stay on your Timeline afterwards, so fans can watch it back and catch up later.

This is where Periscope and Facebook Live differ. Periscope videos, hosted on Twitter and on its own independent app, only have a self-life of 24-hours - before disappearing forever.

Personalise the experience

There are loads of tools, like filters and colour options, to make sure your personality shines through. It’s also a great way of making sure your broadcast stand out in the crowd.

The time limit

Live broadcasts can last no longer than 90 minutes at the moment. But an hour and a half is a long time; so if you’ve got more to say than that, maybe think about creating a series.

You’ll need a stable connection

Broadcasting from your mobile requires a lot of power, not to mention a reliable connection. It will also eat up a lot of data if you’re planning on broadcasting somewhere that isn’t connected to a Wi-Fi network. So, if you’re going to broadcast using 4G, make sure you’ve got plenty of mobile data going spare.

Got any questions? Drop us a comment below.

What are your thoughts? Join the conversation here…

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