Today marks the end of an era, an era where friends and family were encouraged to meet up and share the fruits of modern culture. Today, the credits will role for Orange Wednesdays.
Ok, maybe we’re being a little dramatic. But Orange Wednesdays has been a part of our weekly routine for more than 10 years and we’re not sure what we’re going to do without its buy-one-get-one-free ticket offer.
EE, the network that owns Orange, says it’s ending Orange Wednesdays because our viewing habits have changed. In other words, we’re all staying in and watching Netflix instead of going to the movies.
But Orange Wednesdays was the one thing dragging us off our sofas and into the cinemas. With the ever increasing cost of going to the cinema, we’re not sure we’ll be persuaded to head to our local movie theatre without the incentive of Orange Wednesdays’ two-for-one tickets.
EE might have a point, though. In 2013, UK box office attendance was at its lowest level for 20 years, and it’s thought to be falling further.
So EE is planning to create a new entertainment offer that better suits our modern habits. The only hitch is that we don’t know what the UK’s biggest network is planning yet.
With tonight being our last chance to get a cheap night out with friends, we’ll definitely be getting Orange to text us one final magical code.
Let us know in the comments below if you’ll be joining the masses and bidding a fond farewell to Orange Wednesdays at your local cinema.