Unboxed by Carphone Warehouse

News

*Whispers* "Unboxed..."
by
Unboxed by Carphone Warehouse

The new phone fragrance

At Carphone Warehouse, we appreciate the excitement of getting a brand new smartphone. The unbroken plastic seal, the peeling away of the static screen protector, the perfectly wrapped, pristine earphones...

We get it so much that we decided to bottle that excitement as a scent. With a little help from Design in Scent’s aromachologists, we’ve managed to immortalise that new phone feeling as an uplifting room spray, so you can experience the excitement again and again.

The scent of Unboxed

Your sense of smell is most closely linked to recollection. And Unboxed is principally designed to reawaken every memory you have of prising open a brand new phone.

Unboxed is built on a culmination of scents to evoke that new phone feeling. It begins with sharp, stirring top notes of cedar, which rest on the strength of distinguished frankincense and spice. The breadth of the fragrance is then finished off with looming bass notes, delivering a visceral aroma of dry smoked wood.

Gemma Hopkins, founder of Design in Scent, commented: "Capturing the complexity of that new phone feeling was a very exciting brief. We played with a range of curious ingredients to get that perfect blend of phone materials, refined packaging, metallic electricity and luxurious exclusivity. We hope it evokes excitement for all who have the opportunity to smell it."

Unboxed atomisers will be given away to the first customers that buy a new phone on 3 October at participating stores - including London’s Oxford Street and Manchester’s Trafford Centre.

Do you like the sound of Unboxed? Let us know your thoughts in the comments section below. Experience it first at one of 120 Carphone Warehouse stores1 nationwide.

1 Standalone Carphone Warehouse stores

Aberdeen Union Square, Belfast Unit 1 Forestside, Birmingham 146 New Street, Blackpool Houndshill Shopping Centre, Bluewater Unit L007, Bolton Middlebrook Shopping Centre, BrentCross Shopping Centre, Brighton Churchill Square, Bristol Cribbs Causeway, Bristol Broadmead, Brixton Brixton Road, Chester Broughton Island, Coventry Unit 44 Precinct, Croydon Whitgift Shopping Centre, Denton, Doncaster Frenchgate Shopping Centre, Dudley Merry Hill Shopping Centre Lower, Ealing Broadway, Eastbourne 50 Arndale Shopping Centre, Edinburgh Kinnaird, Glasgow Braehead, Fort, and Silverburn Shopping Centre, Harrogate Cambridge Street, Harrow 84 St Ann’s Road, HighWycombe Eden Shopping Centre, Hull St Stephen’s Shopping Centre, Ipswich Tavern Street, Leeds White Rose Shopping Centre, Leicester Eastgates, Lincoln High Street, Liverpool Parker Street, Llantrisant Talbot Green, London Oxford Street Centre Point, Westfield Stratford and Westfield White City Luton U77 Arndale Shopping Centre, Maidstone Week Street, Manchester Arndale Centre, Market Street and Trafford Centre, MiltonKeynes Shopping Centre, Newcastle Eldon Square and Metro Centre, Newtonabbey Abbey Centre, Norwich Chapelfield Shopping Centre, Nottingham Victoria Shopping Centre, Plymouth Drake’s Circus and Marshmills, Poole Wessex Gate, Portsmouth Commercial Road, Reading The Oracle, Sheffield Meadowhall, Southampton U14 West Quay Shopping Centre and Hedge End, StHelens Ravenhead, StocktonOnTees Teeside, Swindon Regent Street, Taunton Fore Street, Thurrock 244 Lakeside Shopping Centre, Walsall 49 Park Street, Wolverhampton Dudley Street, WoodGreen The Mall Shopping Centre.

Carphone Warehouse inside Currys PC World stores

AshtonUnderLyne, Aylesbury, Barnsley, Basildon, Birmingham Wednesbury, Blackpool, Bluewater, Bristol Cribbs Causeway and Longwell Green, Bromborough, Cardiff High Street, Cheltenham, Chester, Chesterfield, Chorley, Colchester, Crawley, Croydon Whitgift Shopping Centre, Derby, Dundee, Dunfermline, Edinburgh, Exeter, Farnborough, Fulham, Gateshead, Glasgow Braehead, Guildford, Hamilton, Harlow, Hayes, Hereford, KingsLynn, Leeds Birstall Shopping Park and Crown Point, Leicester Fosse Park, Lisburn, Liverpool, Llandudno, London Oxford Street and Westfield Stratford, Londonderry, Maidstone, Manchester Trafford Centre, Mansfield, NewMalden, Newtownabbey, NorthShields, Nottingham Castle Meadow Retail Park, Oldham, Perth, Poole, Rugby, Solihull, Southampton Hedge End, Stevenage, Stratford, StocktonOnTees Teeside, Swansea, Swindon, Sydenha

What are your thoughts? Join the conversation here…

comments powered by Disqus

16 February, 2018
We've got a handful of handy Snapchat tricks you didn't know about, to help you become...
15 February, 2018
Apply HomePod is the smart speaker and home assistant with Siri built-in. If you've...
13 February, 2018
Whatever your relationship status, we’re sharing the love with five apps to make...
13 February, 2018
Valentine's Day is almost upon us. Your phone is the perfect tool for planning the...
12 February, 2018
Google Maps just keeps getting better. Lets check out five of its latest updates,...

9 February, 2018
We've got some great news for fans of role-playing games. Final Fantasy XV Pocket...
6 February, 2018
Android Oreo is Google's latest operating system, and it's rolling out to all the...
26 January, 2018
Samsung has posted a Tweet teasing details of its Barcelona Unpacked event, where...
19 January, 2018
Amazon Echo Spot is available to buy from our sister company, Currys PC World from...
12 January, 2018
Sony has announced a brand new mid-range smartphone called the Xperia XA2 at Las...
9 January, 2018
2018 may be young, but there's no time like the present to get going with your New...
17 November, 2017
Is Apple Pay Cash different to Apple Pay? We take a look at the new peer-to-peer...
12 November, 2017
Monqi is a unique version of Android, designed for children. Through an accompanying...
3 November, 2017
You should take your smartphone out on Bonfire Night. It'll help you stay safe and...
10 October, 2017
Amazon has well and truly established itself in the smart home, internet of things...
4 October, 2017
Google has just revealed its 2017 smartphones, Pixel 2 and Pixel 2 XL. Both smartphones...
3 October, 2017
Experience that new phone feeling through the medium of smell with Carphone Warehouse's...