The new phone fragrance
At Carphone Warehouse, we appreciate the excitement of getting a brand new smartphone. The unbroken plastic seal, the peeling away of the static screen protector, the perfectly wrapped, pristine earphones...
We get it so much that we decided to bottle that excitement as a scent. With a little help from Design in Scent’s aromachologists, we’ve managed to immortalise that new phone feeling as an uplifting room spray, so you can experience the excitement again and again.
The scent of Unboxed
Your sense of smell is most closely linked to recollection. And Unboxed is principally designed to reawaken every memory you have of prising open a brand new phone.
Unboxed is built on a culmination of scents to evoke that new phone feeling. It begins with sharp, stirring top notes of cedar, which rest on the strength of distinguished frankincense and spice. The breadth of the fragrance is then finished off with looming bass notes, delivering a visceral aroma of dry smoked wood.
Gemma Hopkins, founder of Design in Scent, commented: "Capturing the complexity of that new phone feeling was a very exciting brief. We played with a range of curious ingredients to get that perfect blend of phone materials, refined packaging, metallic electricity and luxurious exclusivity. We hope it evokes excitement for all who have the opportunity to smell it."
Unboxed atomisers will be given away to the first customers that buy a new phone on 3 October at participating stores - including London’s Oxford Street and Manchester’s Trafford Centre.
Do you like the sound of Unboxed? Let us know your thoughts in the comments section below. Experience it first at one of 120 Carphone Warehouse stores1 nationwide.
1 Standalone Carphone Warehouse stores
Aberdeen Union Square, Belfast Unit 1 Forestside, Birmingham 146 New Street, Blackpool Houndshill Shopping Centre, Bluewater Unit L007, Bolton Middlebrook Shopping Centre, BrentCross Shopping Centre, Brighton Churchill Square, Bristol Cribbs Causeway, Bristol Broadmead, Brixton Brixton Road, Chester Broughton Island, Coventry Unit 44 Precinct, Croydon Whitgift Shopping Centre, Denton, Doncaster Frenchgate Shopping Centre, Dudley Merry Hill Shopping Centre Lower, Ealing Broadway, Eastbourne 50 Arndale Shopping Centre, Edinburgh Kinnaird, Glasgow Braehead, Fort, and Silverburn Shopping Centre, Harrogate Cambridge Street, Harrow 84 St Ann’s Road, HighWycombe Eden Shopping Centre, Hull St Stephen’s Shopping Centre, Ipswich Tavern Street, Leeds White Rose Shopping Centre, Leicester Eastgates, Lincoln High Street, Liverpool Parker Street, Llantrisant Talbot Green, London Oxford Street Centre Point, Westfield Stratford and Westfield White City Luton U77 Arndale Shopping Centre, Maidstone Week Street, Manchester Arndale Centre, Market Street and Trafford Centre, MiltonKeynes Shopping Centre, Newcastle Eldon Square and Metro Centre, Newtonabbey Abbey Centre, Norwich Chapelfield Shopping Centre, Nottingham Victoria Shopping Centre, Plymouth Drake’s Circus and Marshmills, Poole Wessex Gate, Portsmouth Commercial Road, Reading The Oracle, Sheffield Meadowhall, Southampton U14 West Quay Shopping Centre and Hedge End, StHelens Ravenhead, StocktonOnTees Teeside, Swindon Regent Street, Taunton Fore Street, Thurrock 244 Lakeside Shopping Centre, Walsall 49 Park Street, Wolverhampton Dudley Street, WoodGreen The Mall Shopping Centre.
Carphone Warehouse inside Currys PC World stores
AshtonUnderLyne, Aylesbury, Barnsley, Basildon, Birmingham Wednesbury, Blackpool, Bluewater, Bristol Cribbs Causeway and Longwell Green, Bromborough, Cardiff High Street, Cheltenham, Chester, Chesterfield, Chorley, Colchester, Crawley, Croydon Whitgift Shopping Centre, Derby, Dundee, Dunfermline, Edinburgh, Exeter, Farnborough, Fulham, Gateshead, Glasgow Braehead, Guildford, Hamilton, Harlow, Hayes, Hereford, KingsLynn, Leeds Birstall Shopping Park and Crown Point, Leicester Fosse Park, Lisburn, Liverpool, Llandudno, London Oxford Street and Westfield Stratford, Londonderry, Maidstone, Manchester Trafford Centre, Mansfield, NewMalden, Newtownabbey, NorthShields, Nottingham Castle Meadow Retail Park, Oldham, Perth, Poole, Rugby, Solihull, Southampton Hedge End, Stevenage, Stratford, StocktonOnTees Teeside, Swansea, Swindon, Sydenha