How Apple became the world's biggest company

News

Apple's growth in the last 14 years has been remarkable.
by
How Apple became the world's biggest company

It’s 14 years to the day since Apple opened its first store. It was a time before the iPad, the iPhone or even the iPod – a time when Apple was a cult computer company fighting against Microsoft’s dominance.

On 19 May 2001, four years after Steve Jobs returned to save the company he created from the brink of bankruptcy, Apple threw open the doors of its first store, marking the start of a journey that has made it the biggest company in the world.

iPod

Just a few months after the first Apple Store opened, the company launched one of its most iconic devices ever, iPod. mp3 players had been around for years, but iPod was designed to be much easier to use and offer more storage than its biggest competitors.

Within 18 months, Apple sold a million iPods. Six months after that it has sold 2.5 million. The advanced mp3 player was a growing success and people flocked to Apple Stores to get one.

Apple took advantage of this success, bringing out new versions of iPod regularly and eventually shrinking the technology into the iPod Nano. This meant Apple was constantly pushing forward the technology inside iPod, which eventually let Apple create its next big gadget.

iPhone

After the success of iPod, Apple decided to take on the emerging smartphone market in June 2007. It merged iPod with its legendary iMac computer to create iPhone.

Like iPod, the main goal of iPhone was to make things simple, so it had a touchscreen for easy navigation, 12 handy apps and a straight forward web-browser. In just six months, Apple sold 3.7 million iPhones.

As with iPod, Apple made sure it kept iPhone up to date with the latest technology by launching a new version every year. That drive for the latest technology has led to more than 700 million iPhones being sold to date.

iPad

The next big product from Apple didn’t try to muscle in on an already established industry, instead the technology giant created the tablet computer category with the launch of iPad.

Again, simplicity was key to the handheld computer. Its big screen and slim design was meant to make it as easy as possible to get online and work on the move. And again, it was this very simplicity that led to success. Apple sold over 3 million iPads in the first three months after launch.

Since its launch in April 2010, Apple has sold around 250 million iPads. And while iPad sales are slowing, it’s still by far the most popular tablet on the market.

The Apple universe

While Apple has a lot to thank its three top handheld devices for, it’s important to note that iPod, iPhone and iPad were just catalysts to Apple’s enormous growth.

The ecosystem of other gadgets that surrounds Apple’s most popular tech and the company’s laptop and desktop computers have helped make it the most profitable and biggest company in the world.

The innovation and meticulous attention to detail that Steve Jobs brought to the company remains at the heart of Apple, and we can’t wait to see what comes out of the Apple design studio next.

Topics:  , , ,

What are your thoughts? Join the conversation here…

comments powered by Disqus

18 August, 2017
If you think you might have missed any of the latest tech news, help is at hand....
17 August, 2017
The Mayor of London, Sadiq Khan, has announced plans to introduce a 4G network to...
17 August, 2017
The Nokia 8 has landed, the company's 2017 flagship smartphone, jam-packed with loads...
14 August, 2017
One of Europe's biggest tech conferences, IFA, is just around the corner. This is...
10 August, 2017
BT's Whole Home System makes sure every device is connected, all the time, no matter...

18 August, 2017
If you think you might have missed any of the latest tech news, help is at hand....
17 August, 2017
The Mayor of London, Sadiq Khan, has announced plans to introduce a 4G network to...
7 August, 2017
HTC has just announced that it's working with Qualcomm to produce a standalone Vive...
26 July, 2017
Google will launch an improved news stream called feed in the coming weeeks, to take...
25 July, 2017
Microsoft has partnered up with Johnson Controls to create a smart thermostat. Cortana,...
21 July, 2017
A long-awaited update to Transport for London's Oyster card app is coming in August,...
30 June, 2017
Samsung has just unveiled the Galaxy J5 (2017), its latest affordable mid-range smartphone....
22 June, 2017
Nintendo has enjoyed a lot of success recently with its mobile titles including Super...
21 June, 2017
iD launches its new pay monthly plan with the help of #WeGotThis - iD Mobile’s new...
15 June, 2017
As of today, 15 June, there are no more charges attached to travelling or holidaying...
13 June, 2017
Huawei are back with a new set of smartphones, the P10 and P10 Plus. Both devices...
1 June, 2017
Got a new Android smartphone, and can't wait to get started with it? Using Tap and...