New study proves mobile network relationships outlast romance

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A new study has found some interesting results...
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New study proves mobile network relationships outlast romance

Nothing lasts forever

Young people in Britain are more loyal to their mobile phone network than their partners, a study by Carphone Warehouse has found.

The study by the UK’s biggest independent mobile retailer discovered that 18-30 year olds spend an average of four years and two months with their network, compared to just three years and nine months in romantic relationships.

And despite a long list of gripes with both the mobile networks and their partners, young Brits are more likely to have considered cheating on their partner (15 percent) than considered switching network (12 percent).

The main reasons Brits switch networks are to save money (73 percent), have more flexibility (29 percent) or don’t want to be tied to a contract (18 percent). On the other hand, only 29 percent of young Brits have actually made the switch, despite being able to save an average of £152 with Carphone Warehouse.

Our bugbears

The most common complaints about romantic partners were not listening, chewing loudly, snoring, breaking wind and picking their nose. Whereas for networks, the most common complaints were poor coverage, connectivity, additional charges and price increases.

However, even this isn’t enough for many to move on from their network, and the most common reason for sticking is believing that the process of switching is too complicated (25 percent). Other reasons include; thinking that the process will take too long (15 percent), not knowing who to ask for advice (10 percent) or believing that changing networks will cost them more money (10 percent).

When asked what respondents would do with a potential saving from switching networks, most would save the money for a rainy day (26 percent) or put it towards taking a holiday (19 percent).

Dean Kramer, Marketing Director at Carphone Warehouse, says: “Even though eyes might start to wander when they’ve been with a partner a while, it seems young Brits are far more likely to tolerate debauched behaviour when it comes to the networks.

“Our advice is to see what else is out there when it comes to your relationship with a network. Don’t sell yourself short because you believe it’s too difficult or time consuming to do better. We have the perfect network match making tool, Pin Point, that takes the stress out of finding your ideal partner by exploring thousands of deals. We save our customers £152 on average when it comes to switching, so we’re challenging the nation to get a better deal.”

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